About Runtime Revenue Lab

Tying technical products to business objectives

Hey, I'm Joe - a technical sales professional and real estate investor with a passion for sales and engineering.  My job is simple: I'm able to show you how to bridge the gap between your technical and innovative products and consistent sales with satisfied clients.  I will help you create desire around your offering,  frame the value proposition that makes your clients become the shining star in their market, and accelerate sales cycles for increased revenue and effectiveness.  

Over the last decade, I've contributed to multiple technology companies serving the computer vision, cloud software, and AI / ML markets.  I have experience acting as a sales engineer, account executive, GTM solutions consultant and more.  I have recently furthered my education in the world of digital marketing with an MS and hold a position as social media ambassador within my current organization.  

I've been responsible for managing deals with some of the largest players in the tech space - Apple, ASML, Amazon Robotics, SpaceX, and many more.  From deals that span 3 months all the way up to 3 years, I've closed and supported opportunities worth over $1 million in revenue.

I always wanted to improve my skills as a technical seller.  I would strive to be in the same room as the big players, educate myself through courses and seminars, and expose myself to the unknown in order to learn from experience.  Technical selling is not directly taught in formal education and there are so many opinions online about the best methods and practices for becoming a successful seller.

I would see deals getting stuck leaving sellers in a panic and not knowing what to do next. I've witnessed discovery calls that uncovered no strategic elements where the time was spent learning things that could be found online.  I've watched sellers end calls with no clear next steps that move the deal closer to a successful close.  There have been countless demo's that missed the mark and made prospects yawn. 

I am building a resource that I wish was available to me when I got started in my career over 10 years ago.  It important to understand that sales and technical selling requires expertise in communication, negotiation, technical understanding, product knowledge, human psychology, business acumen, and a concern for others who happen to have real problems they need solved.  

What I do now

I work directly inside your active deals to:

• Improve discovery so demos are relevant

• Turn demos into clear value stories (not feature tours)

• Tighten POCs so they lead to decisions

• Help deals move forward or get killed quickly

This is not:

• Generic sales coaching

• Theory or frameworks

• An agency or outsourced SDR team

This is hands-on support inside real deals.